Husqvarna Motorcycles are flourishing globally – a revitalised brand with a rich heritage. Shaped by their unique and distinct origins, where only the purest and smartest solutions could endure the rugged Scandinavian landscape. Leading the way when it comes to forward-thinking innovation, today the European premium manufacturer offers motorcycles that set the benchmark for quality, aesthetics and high performance.
Currently enjoying notable success in both sales and global offroad competition, Husqvarna Motorcycles look forward to a bright future. Changing perceptions of 2-stroke motorcycles with the introduction of fuel injection enduro models in MY18, more recently the brand took a first step into the exciting world of electric mobility with the introduction of the EE 5 mini electric motocross racer.
Husqvarna Motorcycles remain committed to fulfilling their progressive vision of street motorcycling. From their return to the street segment with the 701 Supermoto and 701 Enduro in 2015 to the introduction and subsequent expansion of the exciting Vitpilen and Svartpilen family, Husqvarna Motorcycles are now broadening their thrilling street line-up with the Norden 901, a unique travel motorcycle that features a twin-cylinder engine, advanced rider ergonomics and high performance based on years of rally experience, in a distinct modern design.
Considered to be Europe’s most technologically advanced motorcycle hub, Husqvarna Motorcycles’ state-of-the-art manufacturing facilities in Mattighofen, Austria, are strategically located near their Research & Development departments, their motorsports building and their partners KTM Components GmbH and WP Suspension GmbH. Synergies between these key operations brings this pioneering vision to reality.
Throughout its 117-year-history, the brand has experienced several transformations. Under the ownership of PIERER Mobility AG, Husqvarna Motorcycles have enjoyed their most successful era to date, selling close to 200,000 motorcycles worldwide during the last six business years. Following this steep upward trajectory since 2013, the brand continues to focus on increased growth, reaching new markets and the continued development of a wider motorcycle range.
In addition to their legacy as a brand, Husqvarna Motorcycles’ growth goes hand-in-hand with a long heritage of success in onroad (early years) and offroad competition. Using world-class competition to develop their products, Husqvarna Motorcycles strive for excellence with the global Rockstar Energy Husqvarna Factory Racing team. World championship titles, race victories and success across the globe all affirm their position as a dominant force in all offroad racing activities. Showcasing the ongoing commitment to consolidate the brand in the street segment, Husqvarna Motorcycles will re-enter the Moto3TM World Championship in 2020.
Husqvarna Motorcycles’ global business extends to Clothing and Accessories, which are distributed worldwide through an ever-increasing network of 18 subsidiaries and 50 high-profile importers.