An exclusive service for media journalists
Via the Press Center, you have access to our press releases and press download area. Utilization of the prepared content is free of charge. With the use of our Media Center, you offer an undertaking to only use the content and materials on offer for the purpose of your professional editorial and journalistic activities. Unless subject to a different agreement, basically the photographic material, data and information have been released solely for employment by journalists and press employees.
Right of use and purpose
Within the framework of a simple right of use, the content may only be used for the stated purpose to which the respective materials relate. As a rule, content may be downloaded free of charge and used within the scope of reporting for purposes comprised by press releases, articles in the print media, film and television reports, and publications in the online, mobile and multi-media. Additional utilization for commercial purposes of any description, or private advantage, in particular for advertising, is not permitted and expressly forbidden.
Content and material may be processed and altered, as long as its clear recognition is guaranteed and no changes are made to the content that might possibly result in a meaning other than that originally intended. The content may not be used in a form that distorts its meaning and alienation of the material is not permitted.
The right of use is limited to the period during which the content is available in the Press Center and in spatial terms, to the geographical area of the activities of our company. Use of the content in an objectionable or illegal context is not permitted and must desist.
Transfer and duplication
The transfer and/or duplication of the content to/for third parties is not allowed unless absolutely essential within the scope of the stated purpose. The electronic storage of pictorial data, data transfers and all other forms of duplication are only permitted in the course of standard production procedures and during employment that is lawful and in accordance with the intended use. You, or a third party, are forbidden to employ, store or download content as part of a service that is similar to, or replaces, that which we offer.
Copyright, personal rights and legal notice
All content, as well as the design itself, is protected by copyright and personal rights, registered trademark rights and other statutes in connection with intellectual property rights.
All the content contained in the Press Center such as copy, photographs, videos, audio files, documents and other content offered in the system are the property of our company, its licensers or external owners, who provide content and are named in the system. When photographs, films or other images are employed, the name of our company and if existent the proven copyright notice, and/or the name of the photographer or agency are to be given. This shall also apply to electronic publications.
Except in cases of premeditated and gross negligence, we accept no guarantee that the materials provided do not infringe the rights of third parties, or contravene competition regulations or other legal statutes.
Provision of service and content
We make every reasonable effort to ensure the constant provision of services and functions. However, we accept no liability for the availability of content, or access to the Media Center and its functionality.
The content provided is prepared without a warranty. We exclude all guarantees of completeness, satisfactory quality and suitability of the content on offer for a certain purpose. In addition, we retain the right to alter all the content contained in the Media Center without prior notice.
Content may contain links to other websites. We have no control over the web sites of third party providers and are not responsible for their content or any losses or damages that you may incur from the use of such third party provider websites.
Registration and access
Information that is employed within the scope of entry to the press mailing list or a registration for a press log-in must be made on the basis of correct and current data, correspond with the truth and be complete. If necessary, the information should be updated.
(You are obliged to maintain the secrecy of the access data provided to you and to provide immediate notice in the case of its loss. The security of this user identification is your responsibility. You shall be liable for any use of the services an content on offer and all actions undertaken with your user identification until you have informed us of its loss and/or supposed improper use.)
We retain the right to refuse acceptance into the press mailing list at our own discretion, to block registration to the press login and to refuse access to and/or the use of the services and content on offer.
Should you prepare a report on the basis of the content provided, we would be very pleased if you would send us a free, specimen example of the publication to the following address or a link via e-mail.
Husqvarna Motorcycles GmbH
We trust that our press service will provide your work with the best possible support and look forward to your report.
We at HUSQVARNA MOTORCYCLES respect and protect the privacy of all our clients and visitors to our website (hereinafter referred to as “visitors”) and adhere strictly to the regulations in privacy protection laws. Personal data will be collected on this website only to the extent required. Under no circumstances will the data stored be sold. The following policy gives you an overview of how we ensure this protection and the information required under Article 13 of the General Data Protection Regulation on the processing of your data, in particular which categories of data HUSQVARNA MOTORCYCLES stores in respect of the users of the website https://press.husqvarna-motorcycles.com and for what purpose.
1. Collection and processing of personal data
We strive towards continuous improvement of the functions and services of our online press center, the content offered there, the information provided to the individual media outlets, editorial offices and media representatives, and our communications work, and towards making a better service available to our users. For this reason, individual items of personal data are recorded and stored. These items of data may include the following details: the validity of your e-mail address known to us, the deliverability (bounces) of content to your e-mail address, the successful delivery of press releases, the retrieval of content made available by us, and the preferred language setting.
In general, it is not necessary to provide personal data in order to use our website. However, we may require your personal data insofar as it is necessary for the performance of a contract with us or for the implementation of pre-contractual measures (see Art. 6 (1) (b) of the GDPR). All your personal data, specifically your email address, your name, your residential address, and your date of birth, are collected by us only when you provide this to us, for example, in performing a contract, processing an order, in the context of a competition, providing informational material or a survey, as well as registering for newsletters. Visitors can of course choose not to provide any data in order to use the website anonymously, but must then be aware that some functions may in certain circumstances only be available to a limited extent.
HUSQVARNA MOTORCYCLES recognizes and respects the importance of the responsible use of the data collected from visitors and customers. HUSQVARNA MOTORCYCLES will not use this data to contact you and inform you of product news, services and offers without your permission.
2. Transfer of personal data to third parties
If required by law or contract, or if we have a legal and legitimate interest, it may be necessary in an individual case to submit your data to our group companies or external business partners.
Your data will not be sold, leased, or otherwise transmitted to external third parties. This does not include: trustworthy partners who support us in operating the website, in the course of doing business, or in other services in which it is, of course, ensured that they are obligated to maintain confidentiality.
The transmission of the data to the group companies of HUSQVARNA MOTORCYCLES or other third parties shall only take place to the extent that such recipients have provided HUSQVARNA MOTORCYCLES with an undertaking to observe the applicable data protection regulations.
Insofar as we involve external business partners in the context of data processing, we have ensured that these have been selected and are monitored in accordance with the relevant statutory provisions and are also obliged to comply with the data protection regulations and laws. Apart from this, your data is not transferred.
We also take in-house data protection within the group very seriously. Our employees and subcontracted business partners are obliged by us to maintain confidentiality and to adhere to the data protection regulations.
The respective HUSQVARNA MOTORCYCLES group company works with trustworthy partners.
Specifically, your personal data may be transmitted to the following group companies or business partners:
KTM group companies (a list of all group companies can be viewed here)
Other business partners (a list can be viewed here)
3. Collection and storage of usage data
When accessing the website, the following electronic communication metadata are stored: IP address, date and time of access, name of the file called up, sub-page as well as anonymous username, city, user’s region and country, user’s operating system, user’s browser, user’s browser version, user’s interactions on the website, pages visited by the user, duration of the session and number of sessions of the user, date of the first visit to the website, date and time of each interaction of the user, time spent on the website, duration of requests by the user, user’s requests, exception errors of the website, date and time and duration of exception errors. The data can be evaluated anonymously for statistical purposes. This data is kept strictly confidential and not transferred outside the HUSQVARNA MOTORCYCLES system or made accessible to other third parties, unless this is necessary to fulfill legal or contractual obligations or to fulfill the legal and legitimate interests of HUSQVARNA MOTORCYCLES.
We delete or anonymize your data as soon as it is no longer needed for the transmission of a communication.
Cookies may be used on certain HUSQVARNA MOTORCYCLES websites. A cookie is a small data record that can be stored on your hard drive. This data record is generated and sent to you by the web server with which you are connected via your browser. The cookie enables you to be recognized when visiting the website without having to re-enter the data that you previously entered. The default setting of most browsers is to automatically accept cookies. You can, however, reset your browser to decline such cookies or display them in advance including the necessary requirements for acceptance. You can also delete cookies from your system at any time. Find out how to do this here: aboutcookies.org
To the extent that the collection and storage of data with cookies is lawful, this occurs exclusively in an anonymous form, so that it is not possible to draw any conclusion about you as a natural person.
The following cookies are currently used on HUSQVARNA MOTORCYCLES websites for the following purposes:
ai_user – Set by a third-party service of Microsoft Azure called Application Insights. The cookie is used to check performance, to log errors that arise for the client, and to track how the website is used.
ASP.NET_SessionId – Unique and anonymous username used to collect information to personalize the website.
cookies-accepted – Used to identify whether the current user has removed the cookie notification on the website.
_gat – Set by a third-party service of Google called Google Analytics. Used to limit the number of requests being simultaneously sent to Google Analytics.
_ga – Set by a third-party service of Google called Google Analytics. This is a unique and anonymous username that identifies the user on the website when tracking user interactions and page visits.
_gid – Set by a third-party service of Google called Google Analytics. This is a unique and anonymous username that identifies the user on the website when tracking user interactions and page visits.
5. Scope of data collection
The data that you submit to us will be processed by us for the purposes of implementing a contract (see Art. 6 (1) (b) of the GDPR), for processing your requests, and for compliance with legal obligations (see Art. 6 (1) (c) of the GDPR).
If we perform one of the actions described below, or other actions, or render services, we would like to collect and store your personal data and will request your express consent in each instance for the:
Sending information to visitors and existing customers on subjects that could be relevant to them and/or about goods and services related to previously purchased products
Sending information about our products
Sending periodic emails, such as the newsletter
Insofar as customers/visitors opt to be included in our mailing list, they will receive periodic emails informing them of company news, product updates, related products, service information, etc. Customers/visitors can decide to opt out of this mailing list at any time and no longer receive further emails from HUSQVARNA MOTORCYCLES by notifying us in writing or electronically at the contact address referred to in point 13. The revocation of the consent shall not affect the legality of the processing carried out on the basis of the consent before the revocation.
6. Use of web analysis services
7. Storage and protection of personal data
We have taken a number of security measures to guarantee the safety of your personal data when you enter or place an order, or access your personal information. We adopt appropriate data collection, storage and processing practices, and security measures for protection against unauthorized access, changes, transfer, or destruction of personal data, user names, passwords, transactions, information and other data stored on our website. These processes can be maintained by our suppliers. The transfer of this data may include the processing and completion of orders on our website, as well as the provision of support services. We take all appropriate measures to ensure that personal data is handled securely and according to our data protection guidelines.
The information is protected in a secure environment by a combination of physical and technical measures. There is no public access to this information. All information provided can only be accessed by specially authorized persons with access rights to our system, who are obliged to treat the information as strictly confidential. In addition, national legislation might oblige us to store information for a certain period of time.
The personal information collected on HUSQVARNA MOTORCYCLES websites is stored in a secure operating environment that is not publicly accessible. Sometimes the personal data is also encrypted with suitable security systems prior to the transaction.
HUSQVARNA MOTORCYCLES conducts business in many countries of the world. To be able to offer our customers uniform services, regardless of their location, we maintain home pages and websites around the world. When you transfer personal information to HUSQVARNA MOTORCYCLES, you agree that this information may be transmitted across national borders and be stored and processed in each of the countries in which HUSQVARNA MOTORCYCLES and its group companies have offices. A list of all group companies can be viewed here:
The Internet is not secure. You should accordingly be careful of the information you disclose when you are online. We cannot guarantee the security of information that we have gathered electronically or by other means, we do, however, take all necessary steps to provide the best possible security. Consequently, visitors transfer information to us at their own risk.
The data protection laws are governed by the principle that personal data is only to be stored for as long as it is necessary for the purposes for which it is processed. Depending on the purpose for which your personal data is stored, we accordingly retain your data for different periods of time:
ai_user – 1 year from creation.
.ASPXANONYMOUS – 3 months from creation.
cookies-accepted – 10 years from creation.
_gat – after closing the website.
_ga – 2 years from creation.
_gid – 24 hours from creation.
8. Rights of the data subject
You have the right at any time and without providing reasons to obtain information in regard to your stored personal data, its origin and recipients, as well as the purpose of the storage (Art. 15 of the GDPR). In this regard, please use the contact address provided in point 13. In order to receive information, you must identify yourself as the person about which the information is to be provided or submit proof that you are authorized to receive information about a third party. Furthermore, we would also like to inform you that you have the right to have your data corrected or deleted (Art. 16 of the GDPR); have the right to request the processing of your data to be restricted (Art. 18 of the GDPR); have the right to object to data processing (Art. 21 of the GDPR) and the right to data portability (Art. 20 of the GDPR).
If, in spite of our obligation to process your data lawfully, your right to the legitimate processing of your data is infringed, contrary to expectation, you have the right to lodge a complaint with the regulatory authority or to apply to court for relief.
9. Links to external websites
The website may contain hyperlinks to external websites that do not belong to the HUSQVARNA MOTORCYCLES organization. If you visit such websites, HUSQVARNA MOTORCYCLES can no longer be responsible for the treatment of your data as confidential. The transmission of your data from the Internet occurs in part unencrypted. Consequently, unauthorized access by third parties cannot be entirely excluded.
10. HUSQVARNA MOTORCYCLES' commitment to protecting the privacy of children
The protection of children's data is important to us. For this reason we do not collect or maintain any data of children who are, to our knowledge, under 14 years of age without first obtaining the verifiable consent of the parents or guardian. In addition, we require only so much personal information from children as is absolutely necessary for their participation in activities.
Husqvarna Motorcycles GmbH
Stallhofner Straße 3
Registered company 390031 a, Ried regional court
Sales Tax No.: ATU 67667125
This policy was last updated on May 2018
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