The Brand

Ever since the brand’s inception Husqvarna have continued to evolve. What started as a weapons factory advanced to produce household appliances before moving onto two-wheeled goods. Adding bicycles to their product range in 1896, the leap into motorcycle production happened in 1903. This bold step marked the beginning of a long and fruitful journey for Husqvarna Motorcycles. The brand forged an envious reputation for their unrelenting spirit and commitment to premium products with state-of-the-art technology.


1689 The birth of Husqvarna, at the King’s command. Starting as a weapons factory, the brand evolved to produce sewing machines and kitchen appliances.

1903 Husqvarna unveils their first motorcycle. The start of a legendary journey of more than 110-years of uninterrupted motorcycle production.

1933 A first taste of racing success. Using a revolutionary 4-stroke engine design, Husqvarna’s early road racers spawn a tradition of racing triumphs that endures for over 80 years.

1953 The era of Moto. Husqvarna’s easy-to-adapt single-cylinder road bikes are a perfect match for this new era of offroad motorcycling.

1955 The birth of a motorcycling icon. The nimble Silverpilen - Silver Arrow, in Swedish – introduces technology that revolutionises the market.

1959 Motocross Champions. Rolf Tibblin’s 250cc Motocross European Championship marks the beginning of an era of success in international offroad competition.

1960 Racing success transcends into production. Securing the 500cc Motocross World Championship with Bill Nillson, Husqvarna develop a championship-winning big-bore motocross machine.

1963 A dominant force in competition. Entering their Golden Era in global offroad racing, Husqvarna riders have since earned 93 World Championship titles and counting.

1977 Following the division of Husqvarna’s production of sewing machines, chain saws and "white goods-appliances", one of Sweden’s leading corporations, Electrolux, acquires the brand’s motorcycle segment.

1983 Introduced in 1983, the easy-handling 500cc single TE 510 becomes the forerunner for a new generation of 4-stroke competition motorcycles.

1987 The move to Italy. Husqvarna’s motorcycle division is acquired by Cagiva becoming part of MV Agusta S.p.A. All models are now produced in Varese, northern Italy.

1988 Husqvarna engineers give birth to Husaberg. Remaining in Sweden, Husqvarna’s core development team launch Husaberg.

2007 Husqvarna’s rich legacy in offroad attracts another European entity – BMW – who acquire the brand with ambitious plans to expand their offroad motorcycle range.

2013 The start of the new era. Husaberg owner – KTM AG – acquire Husqvarna reuniting the two halves of the original Husqvarna brand at their headquarters in Mattighofen, Austria.

2015 The bold step toward street motorcycling. Re-entering the street market with the 701 Supermoto and 701 Enduro machines, a year later Husqvarna Motorcycles present the first models from their exciting new ‘Real Street’ range – the Vitpilen 401 and Svartpilen 401.

2017 Forward-thinking innovation. Husqvarna Motorcycles change perceptions about 2-stroke offroad motorcycles with the introduction of electronic fuel injection into their MY18 TE 250i and TE 300i models.

2018 The tradition of rigorous development lives on. The brand continues to take vital steps towards fulfilling their progressive vision of street motorcycling with the introduction of the Vitpilen 701 and Svartpilen 701.

2019 Ongoing development in terms of performance, technology and design is seen in the first-ever electric EE 5 minicycle as well as in all street and offroad models. As the 2019 highlight, Husqvarna Motorcycles introduce the Norden 901 Concept – a dynamic twin-cylinder machine that balances practical accessibility and comfort to suit the modern motorcyclist.

2020 Husqvarna Motorcycles become available in India, South East Asia and Latin America, launching into these markets with a collection of 200 cc and 250 cc street motorcycles in a bid to bolster sales and further grow the brand.