The Brand

Ever since the brand’s inception Husqvarna have continued to evolve. What started as a weapons factory advanced to produce household appliances before moving onto two-wheeled goods. Adding bicycles to their product range in 1896, the leap into motorcycle production happened in 1903. This bold step marked the beginning of a long and fruitful journey for Husqvarna Mobility. The brand forged an envious reputation for their unrelenting spirit and commitment to premium products with state-of-the-art technology.

HUSQVARNA MOBILITY MILESTONES

1689 On the Swedish king’s command, a weapons factory was founded in the town of Huskvarna.

1850 The long-time weapons manufacturer turned their hand to creating an expanded range of iron products, including stoves, sewing machines and kitchen hardware.

1896 The first bicycle was produced in Sweden. The model very quickly became popular and served as the backbone of Husqvarna’s business, alongside the sewing machine.

1903 The first motorcycle was produced and marketed as a ‘motorised bicycle’.

1955 The iconic Silverpilen from 1955. Meaning “silver arrow” in Husqvarna’s native Swedish, it was a pioneering Husqvarna model, purpose-built for offroad use.

1960 The glorious 1960s and 1970s! A golden-age dawned for Husqvarna, just as offroad motorcycling was booming in growth and popularity. By storming to 14 Motocross World Titles, 24 Enduro European Championships and 11 Baja victories, Husqvarna fast became the ultimate offroad motorcycle racing brand of the era.

1987 When Husqvarna Motorcycles was bought by Cagiva MV Agusta in 1987, plans were made to relocate to Italy by 1988. The core Husqvarna development team chose to remain in Sweden instead, breaking away and launching “Husaberg” in 1988.

2013 PIERER Mobility AG (Husaberg’s owner) bought Husqvarna Motorcycles, marking the reunion of two halves of the original Husqvarna brand of the 60s and 70s! The Husqvarna Motorcycles brand returned to its glorious origins with state-of-the-art technology and the iconic Swedish blue, yellow and white colour scheme.

2014 Husqvarna showed that it was ready to return to the street motorcycle segment by unveiling the 701 Supermoto, reflecting the pure essence of Supermoto, along with a rugged dual-sport version to tackle more distant streets. But it was the unveiling of the visionary Vitpilen and Svartpilen concepts that boldly signalled the brand’s future street ambitions.

2017 With several Vitpilen and Svartpilen production models released in several engine displacements, the premium street motorcycle line-up expanded further to compliment Husqvarna’s offroad roots.

2018 With electric mobility becoming an ever-present reality, Husqvarna showed its intentions of expansion in the market with the presentation of the EE 5 mini-crosser and a range of premium electric bicycles.

2019 Husqvarna Motorcycles unveils the Norden 901 Concept at the 2019 EICMA motorcycle exhibition, promising an entry into the travel segment, in addition to announcing a return to Moto3 racing.

2020 Husqvarna’s motorcycle products are now available in India, South East Asia and Latin America. A collection of 200 cc and 250 cc street motorcycles led the way in a move to bolster sales and expand the brand’s products to more users.

2021 Husqvarna found new ways to progress its product offering. Firstly, heading north, returning to the brand’s roots in Scandinavia to capture the essence of the new mid-weight travel machine – the Norden 901. Then the brand took on a completely new direction, entering the world of urban mobility, unveiling a premium stand-up scooter concept.

2023 Husqvarna further expands its offering on the street, with the Norden 901 Expedition, while younger riders can enter the Husqvarna riding world more easily with the EE 2 and EE 3 minicycles. The release of the Skutta offered wider user groups a more premium urban mobility alternative.