Release from 23.07.2025

Husqvarna Mobility announces new Escape the Ordinary Roadshow

Discover the Svartpilen 801 and Vitpilen 801 in 10 locations across Europe
This press release has: 9 Images

Husqvarna Mobility welcomes everyone to break free from the everyday with the new Escape the Ordinary Roadshow – a series of exclusive events for curious riders to experience the latest Svartpilen 801 and Vitpilen 801 machines on the open road. For 2025, the roadshow visits six European countries – Austria, France, Germany, Italy, Spain and the UK – beginning in August and concluding in November.


The Escape the Ordinary Roadshow invites people to discover the dynamic rideability of the Svartpilen 801 and the Vitpilen 801. For riders looking to upgrade their current machine, or switch over to the Husqvarna brand, each event offers the perfect opportunity to escape the routine and experience both motorcycles in vibrant urban and relaxed suburban settings. Characterised by their minimalist design, rich personality, and exceptional performance, both models challenge convention and embody a new kind of freedom on two wheels.
 
Each stop of the Escape the Ordinary Roadshow will be held in carefully selected towns and cities across Europe. These locations have been chosen to ensure an authentic and engaging riding experience, with all test rides starting on the outskirts of urban areas to highlight the agility of each machine. Once beyond the city limits, the journey continues along open, flowing roads where the Svartpilen 801 and Vitpilen 801 come into their own.

 
The Escape the Ordinary Roadshow makes an exciting start in London, UK on August 16 – with further stops in iconic cities including Paris, Rome, and Milan, before concluding in Cordoba, Spain, in November.
 
Calendar – Escape the Ordinary Roadshow
  • UK (London) – August 16
  • UK (Keighley) – August 23
  • UK (Gloucester) – August 30
  • Austria (Kalte Kuchl) – September 6-7
  • Germany (Leonberg) – September 6-7
  • UK (Ipswich) – September 7
  • UK (Bonvilston) – September 13
  • France (Toulouse) – September 13
  • Germany (Grafenhausen) – September 20-21
  • France (Paris) – September 20
  • UK (Perth) – September 20
  • UK (Bristol) – September 27
  • Italy (Rome) – September 27-28
  • France (Montpellier) – October 4
  • Italy (Milan) – October 9-15
  • Spain (Barcelona) – October 30-31
  • Spain (Córdoba) – November 7-8

Spaces at each stop of the calendar are limited. Follow this link to secure your test ride today: https://www.husqvarna-motorcycles.com/experience-the-brand/events/escape-the-ordinary-roadshow

Husqvarna Mobility GmbH. 
Husqvarna Mobility GmbH is widely known for leading innovation and providing exceptional performance across its street and offroad products, as well as being present in all top-level racing disciplines. With the brand originally founded in Sweden in 1903, Husqvarna’s motorcycles have been designed and manufactured in Mattighofen, Austria since 2013.
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Images (9)

Escape the Ordinary Roadshow Europe 2025
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Contact

Global Marketing Media Contact
Husqvarna Mobility GmbH
Media and Public Relations

Stallhofnerstraße 3
5230 Mattighofen, Austria 

E   press@husqvarna-mobility.com